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Northfound

Local & Ecommerce SEO

Your competitors are getting your customers on Google.

I help US small businesses turn Google and AI search into steady calls and orders. Start with a free 30-minute call — no contracts, no jargon.

Local, Ecommerce & AI search · You work directly with a senior SEO

Search Console · Performance

Total clicks

48.2K

Total impressions

1.3M

+142%

organic clicks

Trusted by small businesses across the US

  • BrightFix Homes
  • Harbor Dental
  • Loom & Thread
  • Copper Bean Roasters
  • Wag & Whisker
  • Sterling & Gray
turning search into revenue
8+ years
turning search into revenue
across local and ecommerce
100+ projects
across local and ecommerce
Google, Maps and AI answers
3 search channels
Google, Maps and AI answers

Customers are searching for what you sell. They're just not finding you.

Every week I talk to owners stuck in one of these spots. Every one of them is fixable.

Find out what's holding you back

Services

Three ways to win more customers from search

Pick one or combine them. Every plan starts with whatever will bring you revenue fastest.

  • Line illustration of a map with a location pin and a storefront

    Local SEO

    Be the first name people see when they search nearby — and the one they call.

    • More calls and direction requests from Google Maps
    • A Google Business Profile that outshines competitors
    • Pages that rank in every town you serve
    Learn more
  • Line illustration of a shopping bag and product cards with an upward arrow

    Ecommerce SEO

    Put your products in front of ready-to-buy shoppers — before the big stores get them.

    • Category and product pages that climb off page 3
    • A clean Shopify or WooCommerce setup Google loves
    • More orders from search, not just more visits
    Learn more
  • Line illustration of a chat answer bubble above a search bar

    AI SEO

    When customers ask ChatGPT or Google's AI who to choose, make sure it says you.

    • Get named in AI Overviews, ChatGPT and Perplexity
    • Structured data that machines understand
    • Answers that win trust before the first click
    Learn more

Results

Real growth, plainly reported

Client names stay private. The numbers are real — and your business could be next.

See all case studies

How it works

Getting more customers from Google, in 3 simple steps

  1. Free 30-minute call

    We look at your site together and talk about your goals. No pitch, no pressure.

    What you get: You leave with 3 things to fix — even if we never work together.

  2. Your custom game plan

    A clear, plain-English list of what to fix first, ranked by what brings customers fastest.

    What you get: One fixed monthly price. No surprise invoices.

  3. We do the work, you see the results

    Fixes, pages, content and listings — done for you, with a simple report every month.

    What you get: Calls, orders and rankings, in words anyone understands.

Illustrated placeholder portrait of Nishant Gehlot at his desk

About

Hi, I'm Nishant.

I lead SEO, development and content teams as Head of SEO & Technical Growth at a digital agency. I've spent 8+ years turning Google into steady revenue for brands of every size.

Now I also work directly with a small number of US small businesses. You get me — not a junior account manager. You'll always know what's being done, why, and what it earned you.

  • 8+ years turning Google into steady calls and orders
  • Leads SEO, dev and content teams every day
  • Early hands-on work in AI search: AI Overviews, ChatGPT, Perplexity

Kind words

What clients say

Placeholder testimonials — real ones coming soon.

  • “We went from page two to the top three on Google Maps in about four months. The phone actually rings now — even in our slow season.”

    +86% calls from Google Maps

    Placeholder Name

    Owner, Home services business · Austin, TX

  • “Finally, someone who explains SEO in normal words. Our category pages are pulling real sales every week.”

    +92% organic revenue

    Placeholder Name

    Founder, Shopify apparel store · Portland, OR

  • “Monthly reports I can read in five minutes. I always know exactly what I'm paying for.”

    4 of 5 AI tools now name us

    Placeholder Name

    Practice manager, Dental clinic · Tampa, FL

Free download

Free: The 15-minute checklist that shows why customers can't find you on Google or AI

One page. Fifteen minutes. Find the exact gaps keeping your business off Google Maps, out of search, and out of AI answers — and how to fix them.

I'll email you the checklist and an occasional helpful tip. Unsubscribe anytime.

FAQ

Questions, answered

Straight answers to what owners ask me most.

Most small business plans run between $500 and $2,500 a month, depending on how competitive your market is and how much work your site needs. After your free call you get one fixed monthly price. No surprise invoices, ever.

Book a call

Stop losing customers to the business down the street.

Free 30-minute call. You'll leave with 3 things to fix — even if we never work together.

Book a free call

No contracts · Reply within 24 hours · US time zones

Book a free call